![]() ![]() “The life of Messi is an epic story of overcoming, from his soccer beginnings in Rosario, through his health problems, to his achievements and sporting successes that transformed him into the greatest star of world football. “We are more than satisfied with how we managed to tell this story that includes sequences of action, drama, comedy and epic”, highlights Andrea Bacigalupo. “Without a doubt the great challenge was to achieve a fluid thread through the different sequences for a piece of almost 4 minutes”, concludes Nico Presas. “We want to highlight the joint work we did with the agency in Los Angeles, creator of the script, especially with the global creative directors of Gatorade, Ariel Abramovici and Bruno Acanfora, who entrusted us with the project.” said Javier Lourenço. “The film has a very cinematic treatment, just as it works in the great American and European animation studios,” commented Antoine Quairiat. “Regarding the story, we have sought more surreal resources for certain key moments in its history, either to highlight his feelings or to tell certain moments of his life in a more original way,” concluded Javier Lourenço. “To achieve this animation work, we have studied Messi in all its ages, both in its sport movements and its facial expressions – happy and euphoric moments, as well as moments of frustration and anger – to arrive at a natural and credible result” commented Ema Verruno. Beyond the stylization of these designs, cameras and photography have a more realistic cinematic search. Gatorade – Heart of a Lio – Behind-the-scenesįor this animated short film starring by Lionel Messi, the team worked an original aesthetic in which the design of stylized characters treated almost as sculptures with environments, textures and hyper realistic materials was combined. The production was made from its Gizmo’s headquarters in Buenos Aires and the team was composed by more than 80 talented artists. This project was carried out under Ema Verruno´s, Flamboyant Paradise’s ( Directors duo Javier Lourenço and Antoine Quairiat) and Nico Presas’ direction. The script was created by the agency TBWA\Chiat\Day LA for the Global Gatorade Soccer 2018 campaign. It is a 4 minute animated short film with Lionel Messi as the main character. ![]() ![]() Gizmo, the Argentinian animation studio founded 14 years ago by Andrea Bacigalupo and Emmanuel Verruno, had the challenge of making “Heart of a Lio”, an inspiring story about pursuing your dreams. Gatorade presents Heart of a Lio, an animated short film about Lionel Messi. Glory only happens when you sweat for your dreams. ![]()
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